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Last updated: November 2, 2025
SARL ACE Takarkoust, operating under the trade name “Agafay Cayenne Experience” (hereinafter “we”, “us”, or “our”), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.agafaycayenne.com or use our services.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
2. Data controller
The data controller responsible for your personal information is:
SARL ACE Takarkoust
Trading as: Agafay Cayenne Experience
Address: Douar Amzough El Quebli – 42202 Lalla Takerkoust – Marrakech, Morocco
ICE: 003809532000078
Email: contact@agafaycayenne.com
Phone: +212 6 50 50 93 02
3. Information we collect
3.1 Personal Information You Provide
When you make a booking or inquiry with us, we collect the following information:
– Full name (surname and forename)
– Date of birth
– Passport or National Identity Card (CIN) number
– Driving license number
– Proof of identity documents
– Email address
– Phone number
– Address in Morocco
– Social media handles (Facebook/Instagram) if provided
– Booking channel (how you found us)
– Selected service and duration
– Payment information
– Special requests or preferences
– Physical and mental health status relevant to participation
– Information about medications or conditions that may affect driving ability
3.2 Information Collected Automatically
When you visit our website, we may automatically collect:
– IP address
– Browser type and version
– Time zone setting
– Operating system and platform
– Device information
– Pages visited
– Time spent on pages
– Links clicked
– Referring website
– Date and time of visits
3.3 Video and Photographic Content
For safety and promotional purposes, we collect:
– Video recordings of the interior and exterior of the vehicle during your experience
– These recordings are mandatory and cannot be refused for safety reasons
– Photographs and videos for marketing purposes
– You have the right to refuse commercial use of your image in writing
3.4 Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your browsing experience. See Section 10 for more details.
4. Legal basis for processing your information
We process your personal information based on the following legal grounds:
– To fulfill our contract with you for the driving experience service
– To process your booking and payment
– To provide customer support
– To comply with Moroccan legal requirements
– To verify driver’s licenses and identity documents
– To maintain records for tax and accounting purposes
– To comply with safety regulations
– To improve our services
– To prevent fraud and ensure security
– To analyze website usage and optimize user experience
– To maintain safety recordings for liability protection
– For marketing communications (you can withdraw consent at any time)
– For commercial use of photographs and videos
– For non-essential cookies
5. How we use your information
We use your personal information for the following purposes:
5.1 Service Delivery:
– Processing and managing your booking
– Verifying your eligibility to participate (age, license validity)
– Providing the supervised driving experience
– Communicating with you about your booking
– Managing cancellations, postponements, or modifications
5.2 Safety and Legal Compliance:
– Recording experiences for safety monitoring and incident investigation
– Verifying identity and driving credentials
– Complying with insurance requirements
– Meeting legal and regulatory obligations
– Protecting against fraud and liability claims
5.3 Payment Processing:
– Processing payments and issuing invoices
– Managing refunds and credit notes
– Pre-authorizing credit cards for security deposits
5.4 Communication:
– Sending booking confirmations and reminders
– Providing customer support
– Sending administrative information about changes to our services or policies
5.5 Marketing (with your consent):
– Sending promotional offers and updates
– Sharing news about our services
– Using images for promotional materials on our website and social media
5.6 Business Operations:
– Analyzing and improving our services
– Conducting market research
– Managing customer relationships
– Maintaining business records
6. Data sharing and disclosure
We do not sell your personal information. We may share your information with:
6.1 Service Providers:
– Payment processors
– Booking platform partners
– IT service providers
– Website hosting providers
– Email service providers
6.2 Insurance Companies:
– In case of incidents or claims
– For insurance verification purposes
6.3 Legal Authorities:
– When required by Moroccan law
– In response to legal processes
– To protect our rights, property, or safety
– To enforce our Terms and Conditions
6.4 Business Transfers:
– In the event of a merger, acquisition, or sale of assets
– Your information may be transferred to the new owner
6.5 With Your Consent:
– Any other third parties with your explicit permission
All third parties are required to maintain the confidentiality and security of your personal information.
7. Data retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
– Booking Information: 5 years from the date of service (for accounting and legal purposes)
– Safety Video Recordings: Minimum 2 years (for liability protection)
– Marketing Communications: Until you unsubscribe or request deletion
– Website Analytics: Typically 26 months
– Identity Documents: Not retained permanently; verified and returned
After the retention period, we will securely delete or anonymize your personal information in accordance with applicable laws.
8. Your rights
Under applicable data protection laws, including Morocco’s Law 09-08 and the EU General Data Protection Regulation (GDPR) if applicable, you have the following rights:
8.1 Right of Access:
– You can request a copy of the personal information we hold about you
8.2 Right to Rectification:
– You can request that we correct inaccurate or incomplete information
8.3 Right to Erasure (“Right to be Forgotten”):
– You can request deletion of your personal information in certain circumstances
– Note: We may need to retain certain information for legal or legitimate business purposes
8.4 Right to Restriction of Processing:
– You can request that we limit how we use your information in certain circumstances
8.5 Right to Data Portability:
– You can request to receive your personal information in a structured, commonly used format
8.6 Right to Object:
– You can object to processing based on legitimate interests
– You can object to direct marketing at any time
8.7 Right to Withdraw Consent:
– Where we rely on your consent, you can withdraw it at any time
8.8 Right to Lodge a Complaint:
– You can file a complaint with the relevant data protection authority:
* In Morocco: Commission Nationale de contrôle de la protection des Données à Caractère Personnel (CNDP)
* In the EU: Your local data protection authority
To exercise any of these rights, please contact us at:
Email: contact@agafaycayenne.com
Phone: +212 6 50 50 93 02
We will respond to your request within 30 days.
9. Data security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:
– Encrypted data transmission (SSL/TLS)
– Secure server infrastructure
– Access controls and authentication
– Regular security assessments
– Staff training on data protection
– Secure storage of video recordings
– Limited access to authorized personnel only
– Encrypted storage systems
– We do not store complete credit card information
– Payment processing through secure, PCI-DSS compliant providers
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
10. Cookies and tracking technologies
10.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience.
10.2 Types of Cookies We Use:
– Enable core website functionality
– Remember your booking session
– Maintain security
– Collect anonymous statistics about website usage
– Help us improve website performance
– Examples: Google Analytics
– Remember your preferences
– Personalize your experience
– Language settings
– Track your browsing to show relevant advertisements
– Measure effectiveness of marketing campaigns
– Social media integration (Facebook, Instagram)
10.3 Cookie Management:
You can control cookies through:
– Your browser settings (block, delete, or accept cookies)
– Our cookie consent banner when you first visit the website
– Opting out of specific cookie categories
Note: Disabling essential cookies may affect website functionality.
10.4 Third-Party Cookies:
We may use third-party services that set cookies:
– Google Analytics (website analytics)
– Facebook Pixel (advertising)
– Booking platforms
– Payment processors
These third parties have their own privacy policies.
11. International date transfers
Your personal information may be transferred to and processed in countries outside Morocco, including the European Union and other jurisdictions.
When we transfer your information internationally, we ensure appropriate safeguards are in place:
– Standard Contractual Clauses (SCCs) approved by the European Commission
– Data processing agreements with service providers
– Adherence to applicable data protection frameworks
12. Third-party websites
Our website may contain links to third-party websites, including:
– Social media platforms (Facebook, Instagram)
– Booking platforms
– Payment processors
– Review websites
We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
13. Children’s privacy
Our services are not directed to children under the age of 18. While minors aged 10-17 may participate as passengers with parental supervision, we do not knowingly collect personal information from children.
If you are a parent or guardian and believe we have collected information about a child without proper consent, please contact us immediately.
14. Marketing communications
14.1 Receiving Marketing:
With your consent, we may send you marketing communications about:
– Special offers and promotions
– New services or experiences
– Company news and updates
14.2 Opting Out:
You can opt out of marketing communications at any time by:
– Clicking the “unsubscribe” link in any marketing email
– Contacting us at contact@agafaycayenne.com
– Updating your preferences in your account (if applicable)
Note: Even if you opt out of marketing, we will still send you essential service-related communications (booking confirmations, cancellation notices, etc.).
15. Changes to this privacy policy
14.1 Receiving Marketing:
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make significant changes:
– We will update the “Last updated” date at the top of this policy
– We will notify you via email or a prominent notice on our website
– For material changes, we may seek your renewed consent where required by law
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
16. Contact information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
SARL ACE Takarkoust
Trading as: Agafay Cayenne Experience
Postal Address:
Douar Amzough El Quebli
42202 Lalla Takerkoust
Marrakech, Morocco
Email: contact@agafaycayenne.com
Phone: +212 6 50 50 93 02
Website: www.agafaycayenne.com
ICE Number: 003809532000078
We will respond to your inquiry within 30 days of receipt.
18. Consent
By using our website or services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
For video recording during your experience: By signing the booking form, you acknowledge and consent to mandatory safety recording.
For commercial use of images: You may refuse commercial use of your image by providing written notice to contact@agafaycayenne.com.
For marketing communications: You can opt in or opt out at any time as described in Section 14.
SARL ACE Takarkoust, operating under the trade name “Agafay Cayenne Experience” (hereinafter “we”, “us”, or “our”), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.agafaycayenne.com or use our services.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
2. Data controller
The data controller responsible for your personal information is:
SARL ACE Takarkoust
Trading as: Agafay Cayenne Experience
Address: Douar Amzough El Quebli – 42202 Lalla Takerkoust – Marrakech, Morocco
ICE: 003809532000078
Email: contact@agafaycayenne.com
Phone: +212 6 50 50 93 02
3. Information we collect
3.1 Personal Information You Provide
When you make a booking or inquiry with us, we collect the following information:
– Full name (surname and forename)
– Date of birth
– Passport or National Identity Card (CIN) number
– Driving license number
– Proof of identity documents
– Email address
– Phone number
– Address in Morocco
– Social media handles (Facebook/Instagram) if provided
– Booking channel (how you found us)
– Selected service and duration
– Payment information
– Special requests or preferences
– Physical and mental health status relevant to participation
– Information about medications or conditions that may affect driving ability
3.2 Information Collected Automatically
When you visit our website, we may automatically collect:
– IP address
– Browser type and version
– Time zone setting
– Operating system and platform
– Device information
– Pages visited
– Time spent on pages
– Links clicked
– Referring website
– Date and time of visits
3.3 Video and Photographic Content
For safety and promotional purposes, we collect:
– Video recordings of the interior and exterior of the vehicle during your experience
– These recordings are mandatory and cannot be refused for safety reasons
– Photographs and videos for marketing purposes
– You have the right to refuse commercial use of your image in writing
3.4 Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your browsing experience. See Section 10 for more details.
4. Legal basis for processing your information
We process your personal information based on the following legal grounds:
– To fulfill our contract with you for the driving experience service
– To process your booking and payment
– To provide customer support
– To comply with Moroccan legal requirements
– To verify driver’s licenses and identity documents
– To maintain records for tax and accounting purposes
– To comply with safety regulations
– To improve our services
– To prevent fraud and ensure security
– To analyze website usage and optimize user experience
– To maintain safety recordings for liability protection
– For marketing communications (you can withdraw consent at any time)
– For commercial use of photographs and videos
– For non-essential cookies
5. How we use your information
We use your personal information for the following purposes:
5.1 Service Delivery:
– Processing and managing your booking
– Verifying your eligibility to participate (age, license validity)
– Providing the supervised driving experience
– Communicating with you about your booking
– Managing cancellations, postponements, or modifications
5.2 Safety and Legal Compliance:
– Recording experiences for safety monitoring and incident investigation
– Verifying identity and driving credentials
– Complying with insurance requirements
– Meeting legal and regulatory obligations
– Protecting against fraud and liability claims
5.3 Payment Processing:
– Processing payments and issuing invoices
– Managing refunds and credit notes
– Pre-authorizing credit cards for security deposits
5.4 Communication:
– Sending booking confirmations and reminders
– Providing customer support
– Sending administrative information about changes to our services or policies
5.5 Marketing (with your consent):
– Sending promotional offers and updates
– Sharing news about our services
– Using images for promotional materials on our website and social media
5.6 Business Operations:
– Analyzing and improving our services
– Conducting market research
– Managing customer relationships
– Maintaining business records
6. Data sharing and disclosure
We do not sell your personal information. We may share your information with:
6.1 Service Providers:
– Payment processors
– Booking platform partners
– IT service providers
– Website hosting providers
– Email service providers
6.2 Insurance Companies:
– In case of incidents or claims
– For insurance verification purposes
6.3 Legal Authorities:
– When required by Moroccan law
– In response to legal processes
– To protect our rights, property, or safety
– To enforce our Terms and Conditions
6.4 Business Transfers:
– In the event of a merger, acquisition, or sale of assets
– Your information may be transferred to the new owner
6.5 With Your Consent:
– Any other third parties with your explicit permission
All third parties are required to maintain the confidentiality and security of your personal information.
7. Data retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
– Booking Information: 5 years from the date of service (for accounting and legal purposes)
– Safety Video Recordings: Minimum 2 years (for liability protection)
– Marketing Communications: Until you unsubscribe or request deletion
– Website Analytics: Typically 26 months
– Identity Documents: Not retained permanently; verified and returned
After the retention period, we will securely delete or anonymize your personal information in accordance with applicable laws.
8. Your rights
Under applicable data protection laws, including Morocco’s Law 09-08 and the EU General Data Protection Regulation (GDPR) if applicable, you have the following rights:
8.1 Right of Access:
– You can request a copy of the personal information we hold about you
8.2 Right to Rectification:
– You can request that we correct inaccurate or incomplete information
8.3 Right to Erasure (“Right to be Forgotten”):
– You can request deletion of your personal information in certain circumstances
– Note: We may need to retain certain information for legal or legitimate business purposes
8.4 Right to Restriction of Processing:
– You can request that we limit how we use your information in certain circumstances
8.5 Right to Data Portability:
– You can request to receive your personal information in a structured, commonly used format
8.6 Right to Object:
– You can object to processing based on legitimate interests
– You can object to direct marketing at any time
8.7 Right to Withdraw Consent:
– Where we rely on your consent, you can withdraw it at any time
8.8 Right to Lodge a Complaint:
– You can file a complaint with the relevant data protection authority:
* In Morocco: Commission Nationale de contrôle de la protection des Données à Caractère Personnel (CNDP)
* In the EU: Your local data protection authority
To exercise any of these rights, please contact us at:
Email: contact@agafaycayenne.com
Phone: +212 6 50 50 93 02
We will respond to your request within 30 days.
9. Data security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:
– Encrypted data transmission (SSL/TLS)
– Secure server infrastructure
– Access controls and authentication
– Regular security assessments
– Staff training on data protection
– Secure storage of video recordings
– Limited access to authorized personnel only
– Encrypted storage systems
– We do not store complete credit card information
– Payment processing through secure, PCI-DSS compliant providers
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
10. Cookies and tracking technologies
10.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience.
10.2 Types of Cookies We Use:
– Enable core website functionality
– Remember your booking session
– Maintain security
– Collect anonymous statistics about website usage
– Help us improve website performance
– Examples: Google Analytics
– Remember your preferences
– Personalize your experience
– Language settings
– Track your browsing to show relevant advertisements
– Measure effectiveness of marketing campaigns
– Social media integration (Facebook, Instagram)
10.3 Cookie Management:
You can control cookies through:
– Your browser settings (block, delete, or accept cookies)
– Our cookie consent banner when you first visit the website
– Opting out of specific cookie categories
Note: Disabling essential cookies may affect website functionality.
10.4 Third-Party Cookies:
We may use third-party services that set cookies:
– Google Analytics (website analytics)
– Facebook Pixel (advertising)
– Booking platforms
– Payment processors
These third parties have their own privacy policies.
11. International date transfers
Your personal information may be transferred to and processed in countries outside Morocco, including the European Union and other jurisdictions.
When we transfer your information internationally, we ensure appropriate safeguards are in place:
– Standard Contractual Clauses (SCCs) approved by the European Commission
– Data processing agreements with service providers
– Adherence to applicable data protection frameworks
12. Third-party websites
Our website may contain links to third-party websites, including:
– Social media platforms (Facebook, Instagram)
– Booking platforms
– Payment processors
– Review websites
We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
13. Children’s privacy
Our services are not directed to children under the age of 18. While minors aged 10-17 may participate as passengers with parental supervision, we do not knowingly collect personal information from children.
If you are a parent or guardian and believe we have collected information about a child without proper consent, please contact us immediately.
14. Marketing communications
14.1 Receiving Marketing:
With your consent, we may send you marketing communications about:
– Special offers and promotions
– New services or experiences
– Company news and updates
14.2 Opting Out:
You can opt out of marketing communications at any time by:
– Clicking the “unsubscribe” link in any marketing email
– Contacting us at contact@agafaycayenne.com
– Updating your preferences in your account (if applicable)
Note: Even if you opt out of marketing, we will still send you essential service-related communications (booking confirmations, cancellation notices, etc.).
15. Changes to this privacy policy
14.1 Receiving Marketing:
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make significant changes:
– We will update the “Last updated” date at the top of this policy
– We will notify you via email or a prominent notice on our website
– For material changes, we may seek your renewed consent where required by law
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
16. Contact information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
SARL ACE Takarkoust
Trading as: Agafay Cayenne Experience
Postal Address:
Douar Amzough El Quebli
42202 Lalla Takerkoust
Marrakech, Morocco
Email: contact@agafaycayenne.com
Phone: +212 6 50 50 93 02
Website: www.agafaycayenne.com
ICE Number: 003809532000078
We will respond to your inquiry within 30 days of receipt.
17. Applicable law and jurisdiction
This Privacy Policy is governed by:
– Moroccan Law 09-08 relating to the protection of individuals with regard to the processing of personal data
– The EU General Data Protection Regulation (GDPR) where applicable to European customers
– Other applicable data protection laws
Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Marrakech, Morocco.
18. Consent
By using our website or services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
For video recording during your experience: By signing the booking form, you acknowledge and consent to mandatory safety recording.
For commercial use of images: You may refuse commercial use of your image by providing written notice to contact@agafaycayenne.com.
For marketing communications: You can opt in or opt out at any time as described in Section 14.
Acknowledgment
By proceeding with a booking or using our services, you acknowledge that:
– You have read and understood this Privacy Policy
– You consent to the collection and use of your information as described
– You understand your rights regarding your personal information
© 2025 SARL ACE Takarkoust – Agafay Cayenne Experience. All rights reserved.